To persuade farmers to consider growing maize for silage as a supplementary feed, we send them actual maize silage packaged up like breakfast muesli. The many benefits of maize silage are designed onto the box. And the farmers can even feed it to a cow to see how they like it. The mailing is followed up with a call from the local Pioneer representative to secure an appointment. It’s proving a big hit with farmers and many are switching to maize silage as a result of the campaign.
With Vero’s insurance products being sold through intermediaries, there isn’t the need for continuous retail advertising activity – which means brand awareness can be low compared with other insurance brands. In this campaign we show how Vero thinks and acts in ways you wouldn’t expect of an insurer. Three well-crafted stories, told with slow-moving pans and satisfying twists.
With 25,000 local and International athletes competing, the Auckland World Masters games was a massive event for Auckland, and a major sponsorship for Barfoot & Thompson. To leverage it across every medium, we created a 3D cityscape of Auckland incorporating equipment from every one of the 28 sports featured. The campaign was recognised globally with a Best Ads award for Outdoor.
An important part of the automotive industry calendar, NZ Fieldays is a great place to showcase car brands to a wide audience – and sell lots of vehicles. As well as presenting strong retail offers, ŠKODA takes pride in fitting in to the event with their onsite, advertising and dealer theming.
While it makes financial sense to leverage off global marketing assets where possible, for the landmark launch of the Kodiaq SUV, we felt it important to add a local touch. Our positioning of this amazing new SUV as being It’s a family thing led us to shoot a genuine Kiwi family enjoying its many features.
Every diva needs sparkling sequins. To promote a one-night-only show of Cindy of Samoa for SKYCITY, we naturally decided to use sequins, and only sequins. After a fun shoot with the highly-entertaining Cindy, the image was artfully built in 3D by our good friends at Bunker. Nice job, everyone.
A high-ticket development in a prime position on the Grey Lynn ridge, Crest targets an emerging market: sophisticated empty nesters moving in from the suburbs. We developed the name and branding to reflect this premium positioning. And rather than a loud retail voice, we chose a more discreet tone – with the language and art direction being just-so. Elements include brand strategy, naming, look & feel, collateral, website, hoardings, show suite materials and advertising. The campaign won Best Asia Pacific Marketing Campaign (and runner up overall) at the 2017 International Property Awards. In a rapidly tightening apartment market, Crest is now under construction.
To inspire parochial loyalties for Auckland, the 2017 campaign showcased home games by celebrating great rivalries over the years. This was borne out in the slogan-like headlines, the etched treatment of the images – and Facebook quizzes to test the knowledge of Auckland rugby heads.
Boys will be girls. To celebrate its involvement in the Pride Festival, SKYCITY created Queens of SKYCITY – a weekly cabaret revue show featuring some of Auckland’s finest (and tallest) drag queens. The show also helped to reinforce SKYCITY as an organisation that welcomes sexual and gender diversity, evidenced through its Rainbow Tick accreditation.
Our brief was to launch ŠKODA’s fastest ever production model to performance car enthusiasts. To do this, we worked with a rock composer and a music video director to create a music track (and video) using only the sounds recorded from the vehicle itself – engine roars, tire squeals, door slams, gear changes, button clicks and more. The result is a high-energy piece that was played and shared across a wide range of digital platforms. The composition was an 2017 AXIS Award finalist.
A brand TVC that demonstrates the scale and breadth of Vero’s offering, and does so in a visually captivating way. Post Canterbury EQ, the client was keen to show insurance putting things right, rather than merely being protection from what may occur. At the same time, we were keen to avoid the destruction-fest you see in many insurance ads.
A major sponsor of the Blues, Barfoot & Thompson asked us to develop online videos to leverage the sponsorship across their website and social media. Importantly, they wanted the videos to be entertaining and worth sharing with friends; they didn’t want them to be sales videos.
A series of breezy videos that explain Barfoot & Thompson’s services to website visitors. We created a unique treatment that combines 2D photography with simple 3D graphics, standing out from the usual ‘talking head’ style and making updates an easy process.
The equivalent of our own Melbourne Cup, it’s another major Auckland sporting event that Barfoot & Thompson gets behind. In this simple illustrated execution, we reveal a subtle similarity between horse racing and real estate.
Barfoot & Thompson has been a Five Star sponsor of Starship since 2004. It’s a sponsorship that is wholeheartedly embraced across the entire network, from the Barfoot and Thompson families to the individual salespeople, many of whom create their own initiatives to raise funds for Starship. This simple execution is designed to be used across any medium, from a billboard to an email signature.
A simple idea that communicated the launch of a very strong – though quite complicated – house insurance feature called SumExtra. Essentially, SumExtra increases your amount of cover if the loss is greater than your sum insured amount.
A charitable trust, The Selwyn Foundation has been serving older people and their families for over sixty years. As the population ages, they are continually innovating and diversifying to extend their reach and effectiveness in the community. It’s an inspiring story to tell.
With the all-new Fabia targeted at a youngish female market, fashion was a ideal hook to build the launch around. The centrepiece for our Get the Look campaign was a chance to win a new Fabia by engaging with fashion collections styled to match different colours of Fabia. A media relationship with the NZ Herald’s Viva fully brought the idea to life – with the Fabia being featured in fashion editorial in print and online features for three straight weeks. The campaign, which was strongly supported with television, online and print, has set the benchmark as a highly successful launch for ŠKODA.
Started by a group of Auckland-based Ear, Nose & Throat specialists in 1960 and now owned by global hearing company Amplifon, Dilworth Hearing is rapidly expanding. To help them achieve their ambitious growth targets – whilst still being true to their positioning as audiology experts – we have completed a brand refresh. This has included strategic insight, and updates to the logo and marketing look & feel.
In a category prone to sameness, Barfoot & Thompson has a thoroughly unique visual language to tell its story; whether it’s about the company itself, an offer from the local branch or anything else for that matter. The illustrated houses, based on typical Auckland dwellings, were created from scratch – a worthwhile investment after 5+ years and many hundreds of executions.
After establishing the creative proposition based around its incredible location, we developed the logo (with its equator device to reflect the name), look and feel, collateral, touchscreen, website, advertising, showroom materials, signage, hoardings and more. The results? The Antipodean is now under construction after a highly successful off-the-plans sales campaign.
With the Octavia RS being the performance car of the range, we created digital billboards and banners showing smoke clearing after it had done donuts on the tarmac.
Entering a crowded market, the project didn’t have a name when we started. We came up with one, along with a multi-layered marketing campaign to strongly differentiate it from the competition. Working closely with the Barfoot & Thompson Projects team, we developed the branding, website, collateral, hoardings, showroom materials, interactive touchscreen and more. Nugent Rise is now under construction with owners set to be handed the keys in April 2018.
Senior Trust is a company that’s very good at what it does – investing client’s funds wisely in the aged care and retirement industry. However, to grow it needed to start competing for funds from a far broader, more sophisticated audience of investors. This realisation led them to engage us for a thorough brand refresh including a new logo, a new website, collateral and advertising. It’s amazing what a new look can do.
The Mitre 10 Cup celebrates great rugby between provincial rivals. For the 2015 season, we used paint splatters in the team colours to bring to life the physical nature of the games. The bold images were used across every medium, with animated executions for digital media.
Before the season starts every year, Auckland Rugby gives away 14,000 rugby balls to help encourage kids to play club rugby. To build community awareness around this significant undertaking, we ‘filled’ a shipping container with balls and show it off at strategic locations around Auckland. An accompanying activation challenged kids to blow up a rugby ball faster than Charlie Faumuina.
Haumaru Housing is a joint venture between Auckland Council and The Selwyn Foundation, launched in July 2017 to manage Auckland Council’s portfolio of social housing for older people. We were responsible for creating the corporate identity, including the name. We managed the consultation with Maori to develop the name (in Te Reo, Haumaru has meanings of shelter, and a safe and caring haven) and we worked with a specialist Maori designer to add further meaning through its visual representation. We then developed all collateral, signage, website look & feel and communications.
With finance being a viable purchase option for Fabia’s market of younger females, a print and digital campaign helped bring the proposition to life in a relevant way.
ŠKODA’s Simply clever brand positioning extends to its communications too. As a door opener into large corporates, we sent a box with a rather intriguing headline to senior executives. As well as a welcome jar of jelly beans, they received a brief introduction to the business-friendly ŠKODA range, and a phone call to arrange a presentation.