To persuade farmers to consider growing maize for silage as a supplementary feed, we send them actual maize silage packaged up like breakfast muesli. The many benefits of maize silage are designed onto the box. And the farmers can even feed it to a cow to see how they like it. The mailing is followed up with a call from the local Pioneer representative to secure an appointment. It’s proving a big hit with farmers and many are switching to maize silage as a result of the campaign.