What to do when a client needs to make every marketing $ count and has a tv commercial that’s not working as hard as it could?
We did not make the original ad but Public Trust came to us with an unusual brief: we could revisit the script, the voice talent, the music, the call to action and the end frame – but the visual edit could not change.
The result? A TVC that is working its socks off, and that Public Trust are proud of.
Press executions further remind people of the importance of making a will.