Entering a crowded market, the project didn’t have a name when we started. We came up with one, along with a multi-layered marketing campaign to strongly differentiate it from the competition. Working closely with the Barfoot & Thompson Projects team, we developed the branding, website, collateral, hoardings, showroom materials, interactive touchscreen and more. Nugent Rise is now under construction with owners set to be handed the keys in April 2018.