Nowhere is Barfoot & Thompson’s support of rugby more evident than in the NPC competition where they are sponsors of Northland, North Harbour, Auckland and Counties Manukau. To create a season-long leverage campaign across all four regions was going to be a challenge. Our answer was to focus only on the matches between each of these teams. This allowed for a meaningful yet manageable calendar for media buying, and helped us accentuate the multi-team support that Barfoot & Thompson provides.