With many brands out to own a share of the festive season, SkyCity were keen to underscore their many Christmas activities with a strong campaign in 2018. The whimsical notion of snow on the SKY Tower was realised with an image created entirely in 3D. Further tactical executions drove traffic to the various activities (Santa, Markets, entertainment) as they happened. An outdoor-led campaign (bus, street poster, billboard) supported by digital and press plus on-premise posters and activations.