Haumaru Housing is a joint venture between Auckland Council and The Selwyn Foundation, launched in July 2017 to manage Auckland Council’s portfolio of social housing for older people. We were responsible for creating the corporate identity, including the name. We managed the consultation with Maori to develop the name (in Te Reo, Haumaru has meanings of shelter, and a safe and caring haven) and we worked with a specialist Maori designer to add further meaning through its visual representation. We then developed all collateral, signage, website look & feel and communications.