In the biggest overhaul of the company’s visual identity in 40 years, the new look spans every conceivable medium plus 77 branches, 1700 salespeople and 5 divisions. A fresh new master logo, sub-brand iterations, refined colour palette and design elements set the platform for the myriad of executions to follow. The master brand design was a joint venture between Big Communications and Simon Byers Design with the Barfoot & Thompson in-house studio team instrumental in developing the brand’s guidelines and rolling out many of the elements.