Owned and run by the founding families every day since 1923, Barfoot & Thompson is a values-based organisation. The importance of People, Family, Diversity and Community is evident in the day-to-day life of the company. More importantly, these are their words, not ours. In a world where many organisations are desperately trying to define what they want to be, Barfoot & Thompson have simply described the culture they already have. This brand campaign reveals the values in a thoughtful and fun way. Designed to run over a wide number of platforms and formats, there are 20 different executions in the campaign launch.