After a 2018 season culminating in the extra-time final victory at home, Auckland Rugby were keen to continue the momentum in 2019. We brought back the crowd chant from the halcyon 80s and 90s as a clarion call to encourage fans to head along to the Eden Park matches. “Let’s go, Auckland, let’s go” resounded across radio, video, billboard, web banners, EDMs, press and posters and was supported with strong ticketing offers.